Well I'm not a member of this cult, but I believe admiration for cracking skills always existed before her, now it's different because she is more socially open than a average cracking group. The scene on the denuvo part is basically her so It's easy to build a cult, as you said she keeps a monopoly.

https://hackernoon.com/talking-cars-the-role-of-conversational-ai-in-shaping-the-future-of-automobiles

Drive computer's is against human nature, I like my car without a conscience, thank you

No sir, my car doesn't have this chip thingy, my car is pure steel.

Society be like: stop your thinking increase productivity