There used to be a business joke you’d hear in the ‘60s, often attributed to John Wanamaker, a pioneer in marketing:

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half!”

The joke highlights the dilemma many businesses face in evaluating the effectiveness of their advertising spend. It’s remained relevant in the advertising and marketing industries, reflecting the challenges in measuring the impact of advertising efforts.

You could get a card that entitled you to a free battery every month.

I read this, and I had to ask myself: Is this guy on the up and up?

On a purely anecdotal level from shopping at both, the Folsom St. Target in SF and the Harlem Target are both wack locations/spaces that Target shoehorned smaller operations into.

Who’s the male Joan Rivers?

This kind of question is a bit asinine for performers with such unique voices.

My father, who once had an amazing memory, now delights in watching the same few British murder mystery series over and over, because he doesn’t remember anything about them. I can literally ask him the next morning about something engrossing we watched the preceding eve, and he won’t recognize any of the plots, characters, settings, or other details.

Meanwhile, he can talk very cogently about events from the Kennedy administration.

As irritating as they are, it’s kind of hard to blame them. Most of world beyond their fingers is opaque, and they don’t have the toolset to create clarity.

Our political system, beyond the level of town councils and school boards, is effectively unreachable and it’s subject to ownership by people and forces this pair will never see.

Our economy is so complex that two Chicago and MIT PhDs can argue for a lifetime about one of its tiniest details; to the pair of Trump fans in this piece, the economy entirely comprises the cost of their mortgage, the utilities, and gas. Most of the products and services they use are created by massive companies which delegate little power or ability to personalize at the level at which this pair interacts with them.

Our local newspapers are effectively denuded or gone, and local news stations tend to just package whatever Sinclair sends down the pipe. Remember “all politics is local”? That’s been flipped completely: there is almost nothing local; national considerations drive even school board elections.

Finally, that other estate, the church, is the one that taught them the magical thinking that they eagerly apply to things confusing and mysterious, lapping up simple proto-fascist narratives that eventually bake down to triple parentheses.

You have an over-sharing problem.

Wave goodbye.

I live in San Francisco.

Nice callback with that title!

I’m wearing a St. Javelin tshirt as I write this, but NATO can’t have member countries with the levels of endemic corruption that have existed in Ukraine and are still being rooted out. Shit, Resnikov himself was seen to be only one step away from it in the past year.

Aftershokz Aeropex bone-conduction headphones. Wear them all day, every day.