Dude it wasn't a joke 10 years ago. They were just racist insane asshats back then too. 10 years ago is like right on the edge of pizzagate and the rise of qanon. A dude shot up a pizzaria 9 years ago because of shit on 4chan and 8chan.
You might have thought it was a joke, but people were taking that shit very seriously on the other end of your keyboard.
Too young to remember all the 90s kids acting like Beavis and Butthead on the bus? Too young to remember hearing people yell beefcake in the hall and being toxic as all fuck because the South Park episode they saw the night before? Did you not have a kid at your school seriously injure themselves doing something on Jackass?
How about get the fuck off my lawn.