Also ... the most valuable content I find or want online for my own uses is all text based ... reading blogs, forums, news sites, articles, creative writing, wikipedia
I really don't care about design or flashy lights and pictures ... I just want to read the news
I often just toggle the read only view as soon as I find something I want to read and seldom care about what a site looks like ... on the other side of that ... if the site is so messed up or controlling that it refuses reader view .. I skip it and move on
It's always the little details that make these images impressive ... anyone can just cut and paste an object into an image and it doesn't look real
But add in details like lighting, shadows, smoke, mist, water, reflections ... and you make all those shadows and reflections plausible and at the appropriate angles ... very subtle additions and it makes it very convincing.