Interesting idea but I’m not sure the benefit is worth the cost and the bulky gadget.
Unfortunately the Video also misses examples of the bike at night from the side. There are a few shots in the dark, but mostly form near the front or back and in the city with surrounding light. I would like to see a comparison in a dark area with other regular lights, so the real difference can be seen.
Also battery life, according to kickstarter ist only over two hours.
As much as I like the idea, I miss some details to see how big the difference to other lights really is. Because to be fair, the diagram is just plain commercial.
My wallpaper changes every few hours and Niagara Launcher adapts the icons to it.