Is that not what we do?

Does this actually mean that your bill goes down?

I can explain the fall. They're all really expensive, and times are hard. For people experimenting with eating less meat, it's a luxury and meat is just cheaper. For full vegetarians, it's a luxury and vegetables are just cheaper. It seems they just haven't managed to reach a wide enough audience to bring costs down. Which is a shame in my opinion. I eat meat, but I do like to use the replacements to reduce my meat consumption, and some of them are honestly quite good. Beyond burgers for example I love. And a lot of replacement minced meat is great for things like Bolognese where it's not the main focus.