I removed all the runners (the shoots you’re seeing), and al the smaller plants leaving only the largest plants with about 12-18 inches between each plant. The mature plants can produce well for 3-5 years, at which point I will let the runners grow and replace the older plants (after next summer for me). Did you buy the plant like that? When I bought mine I divided it right away into 10 plants, and removed the flowers the first year to force them to grow bigger roots first.

Here’s what I would recommend. Separate your runners. If they have roots already I would cut them from the mother and give them their own space. Next summer they will produce for you and don’t worry about removing the flowers. For the main mother plant: divide it as soon as it stops producing this summer.

Is yours a June bearing or ever bearing variety?

Hey from the Garden! We had to restart the site last night. Having some difficulties getting off the ground. I think we lost all our users! Were you one of them? Could I ask you to try there again and tell me if things are working okay, if you still are logged in, etc ? I Appreciate the help. Thegarden.land

Same! I deleted my 10 year account. Kinda not even sad. It was going downhill for a while now. But hey I just created my own instance for gardeners called thegarden.land so now I have a new home to grow roots and thrive!