like throwing around some ancient language and random symbols should make the people afraid or something
In my experience, it still does for conservatives and many born before the mid seventies. None of them can tell you why or even what any of the terms or symbols mean, but they've been told all their lives those things are bad and have never stopped to wonder why.

Agreed, the Obama administration was rotten, but boy, was he charismatic. My dislike of him has been one point of contention between my standard-issue US liberal neighbor while helping bridge the gap with my recovering MAGA other neighbor.