I know many of us don't really like AI stuff. But it is just a door opener - and Mozilla needs funding like any company.
The product we sell at our company also has AI features. So far AI got us to talk to many more customers. So far none of them bought the AI stuff - even if in my opinion it would provide productivity increases. For us AI is a net positive: it cost us 2 weeks of writing gluecode, didnt sell at all, opened many doors for selling the main product.
you just need to look: Greenpeace is not exactly the cuddly type. if you want a more violent approach, may i introduce you to Sea Shepherd.
They are pretty much founded by people wanting to give seal hunters a taste of their own medicine. Until now they have executed some quite big and well organised operations.