Idaho Attorney General Raúl Labrador later issued guidance stating the “Everyone Is Welcome Here” poster violated the law. In an opinion published on the attorney general’s website and in an op-ed for Fox News, Labrador described the poster as “DEI messaging disguised as inclusion” that “mask[s] a comprehensive worldview that undermines parental authority over children’s moral development.”
This is an argument that the message is not the message. That the offense lies, not in what the poster says, but in what the poster does not say. This is an accusation of a thought crime.
Labrador argues that the sign is political because of its rainbow colors. You can read his op-ed here.
I can understand being curious, I'm curious too.
But it's hard to imagine any circumstance that would make TikTok support's responses seem reasonable in context. They're claiming a right to remix your stuff (where "you" are a paying customer mind you) without your knowledge or consent, and then to disseminate that remix at their discretion.
The specifics of how they altered this ad are almost incidental by comparison.