"Let's play a game where everyone just tries to get as much for themselves as possible. Together! That way, we can utilize the human species' most base emotions and cardinal sins in our favor! And then let that game run forever, and put in control of every single aspect of society, the planet, and people's minds. That way, EVERYBODY GETS RICHER/WINS!"
The emperor has no clothes and is standing in the middle of the town square jerking off.
And we accept that, apparently.
Capitalism is literally moving us back into feudalism. Everything is for sale. Even democracy, it seems. Perhaps fascism would be more profitable? Market is bullish on fascism!