LW was pushing this book hard - multiple posts by Habryka, custom color scheme on the front page. Granted, it's perfectly in line with the site's "mission" but several people commented on it.
In the meantime, I hope Nate finds happiness as an author b/c he doesn't seem to find it by trying to use DOOM as a pretext to get laid:
Funniest are all the commenters loudly complaining about this decision and threatening/promising to delete their accounts.