Microsoft has gone decades doing everything they can to ensure Windows is what people think of when they think of computers and its worked.
I agree, I think Google has done an even better job brainwashing people to the point that any search online is considered 'Googling', still makes me cringe to hear ppl unknowingly shill for a corporate monopoly without even consciously knowing they are a walking advert for Alphabet's data harvesting empire.
Better to De-Google sooner rather than later imho and it's fairly safe to assume corporate greed will continue to send it's products and services deeper into the abyss. I think using alternatives now will make life easier in the future as Google becomes less useful with each passing day. Also, just using Google gives them access to personal data to harvest and ad revenue. I think we should try to be conscientious consumers whenever possible and use less evil alternatives. I don't want to support Google's enshitification of the Internet, censorship, anti-competitive practices, etc...