There would be no other incentive for companies to buy it.
A company might want to extend it's service offering with a build pipeline/CICD system, and buying GitLab would get them the best-in-class service.
Microsoft bought GitHub for much of the same reasons, and GitHub didn't went to hell after the acquisition.
Another commit style is summarizing what a commit does. In this case it would be someting like:
I think this style is more in line with auditing code.