I'm not going to watch the entire video, but Magit actually makes it easy to collaborate on text, even in humanities. No sane Emacs user would use FTP with someone not working in tech and this actually feels like what someone who doesn't work in tech but wants to flex upon non-tech workers would do. And putting a fake fireplace or I don't know, a silly hollywood program is contrary to the Emacs culture, this is rather what you would see among e.g. suckless communities.