Yeha, that's monopoly talk. I guess I was expecting something else when I read "evil".
I don't really think people are locked-in by any means, there are so many alternatives. People just prefer Google because it provides the best search results and they don't care about privacy. The alternatives are pretty good, but people just want the best. I usually have to go back to Google to query something whenever DDG isn't providing good results.
Before downvoting, at least explain why people are locked-in. Aren't there alternatives to Google? They are definetely creating a horizontal monopoly by acquiring all the companies in the chain, from advertisers to operating systems... but there are alternatives to Google (the search engine). I use DDG everyday, how am I locked-in to Google? I'm not arguing against the monopoly, I'm arguing against the lock-in.
Google- DDG, Swisscows, Qwant
Google Chrome - Mozilla
Google Cloud - DigitalOcean
Android - /e/
Google Phones - Fairphone
Google Meets - Zoom
Google maps - Waze
Google photos - Dropbox
YouTube - Vimeo
I really don't see the lock-in. People just want monopoly-grade service quality without the monopoly. You can't have both.
As fucked up as this is, thanks to these methods we have progressed in many fields. For this instance in particular, fuck Musk, this isn't necessary.