I think I first heard this from an article by Tony Schwartz who wrote The Art of the Deal. He mentioned seeing the speeches book by Trump's bed during one of their brief meetings about Trump's book, which Trump took no part in.
Sounds like a great story, is there anywhere to read about it?
Dunno, but Remington did it
I sadly had to retire my Key2, easily the nicest phone I've owned since 1994.
I bought the Titan but returned it for being so underpowered in comparison. Is the Titan Slim2 going to improve on that?
Aristotle broke it down into:
Ethos (credibility)
Pathos (emotional appeal)
Logos (logical argument)
A little understood rule of retail is:
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Customer buys something, has neutral opinion.
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Product has a problem, customer has negative opinion.
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Company resolves problem well, customer now has positive opinion.
That's a very important lesson for organisations to learn. A customer complaint is a golden advertising opportunity.
Balancing ethos, pathos, and logos is still the bedrock of political speeches, marketing campaigns, and courtroom arguments.
Also, beware the Sophists who argue well regardless of the truth.
Hegseth was complaining in March that 'good soldiers' were being kicked out because of tattoos. But I guess because he has tattoos, that's unfair?
Now, he says standards are falling so he's kicking people out because of beards.
Suits is on USA Network not NBC
Is he orchestrating a buyback or what?