I think part of it is cargo-culting and/or esthetics, and the seduction is a bit more subtle, their betting markets formalizes their belief:
That if people believe something (they agree with, they aren't consistent with it), that thing is more likely.
Some might even have an actually "occult" interpretation and see it as a form of actual divination. Yud certainly appears to me to have that tendency.
Almost always sneerious Yud.