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Sonic the Hedgehog film franchise pulls in $1 billion worldwide
(gonintendo.com)
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I'll say, after a decade or more of the Sonic property languishing in bad game after bad game...
Fuck, thank goodness these guys got their hands on the property so at least we got some fun movies out of it and people freaking out over the reveal of Shadow with a gun. Possibly the only time you might ever be happy seeing "He has a gun" trending online.
We even got Ugly Sonic out of the whole deal.
Oh wow, I totally forgot about ugly sonic!
I'm pretty confident that was clever viral marketing.
It was, but the Internet feels better believing the expected backlash achieved something