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Human thought crawls at 10 bits per second, Caltech study finds
(www.techspot.com)
This is a most excellent place for technology news and articles.
Bits are binary digits used for mechanical computers. Human brains are constantly changing chemical systems that don’t “process” binary bits of information so it makes no sense as a metric.
It’s not about how you measure it, it’s about using a unit system that doesn’t apply. It’s more like trying to calculate how much star costs in USD.
Bits are also a unit of information from information theory. In that context they are relevant for anything that processes information, regardless of methodology, you can convert analogue signals into bits just fine.
Maybe try looking into the topic instead of confidently repeating your wrong assertions? You're literally pulling a "my hand is not a number!" right now.
Just because you have a limited understanding of a unit, doesn't mean that unit is only applicable to what you know. Literally the star example I brought up.