preface: conjecture

musk and zuckerberg benefit from “othering” a group so that the majority of people get caught up in arguing about the rights of that group. While you’re busy being distracted by that they can push for agendas that benefit their companies and personal wealth, which inherently fuck you over.

musk does seem to have a personal vendetta as well given his issues with his trans daughter but I truly think this is ancillary to enriching his wealth and power. He also seems to love getting involved in topics that rile people up because deep down he’s a 14 year old reddit troll

rowling is double down and attention. She has a shit take, posts about it, people call her out. She’s a literal billionaire “beloved author” used to being surrounded by hangers on so being challenged wrecks her shit. Rather than reflect and look at scientific consensus she doubles down on her shit take. Because of people like above this gets her increasing amounts of attention and relevance so her beliefs are reaffirmed and deepened constantly. Now she’s consulted to speak authoritatively on the matter despite having no actual qualification other than being a rich lady who got into twitter arguments about it

Many of these apply to nobodies as well. Your stupid anti trans neighbor benefits from “othering” someone because it gives them someone to deflect blame onto. For most of American history it was black people, or Hispanic people, sometimes Jews, basically any minority. They also will double down when called out on shit takes and will absolutely respond to attention given for shit takes.