Easy to scapegoat like most minorities that a large part of the population has never interacted with before.

Poor, trans, minorities, leftists, educated, and even moderate Republicans are all under attack. These billionaires participate so they can be part of the fascist takeover of this country, not through any personal conviction.

They are frequently interviewed.

Which means they are frequently asked: “Why’s everything fucked up?”

They can’t give the real answer, which is “ultra-rich people”.

So they give no answer at all (in which case you don’t hear about it) or they cite the Enemy Of The Day.

I tried to read the wheel of time once and what i learned is that gender is the ultimate defining factor in some peoples lives. It is their whole defining principle in interacting with others. Everything about you is a direct consequence of your sex. Mess with sex/gender and you destroy their entire way of interacting with humans. Hunans dont exist for them, only men and women. The sexes are actually incapable of communication or cooperation of any kind. Effectively different species. This makes trans people a literal impossibility. A leopard cannot become an attack helicopter. A trans person threatens their world view in a fundamental way.

These people also want control of everything, probably due to inability to cope with anything they don't understand, which is a lot. I don't understand being trans, but i undetstand the right to health and happiness and i wish it for you.

Musk: more politically oriented than just money now, had aligned himself with a very large part of the population that thinks at a minimum that even if some people need to transition for their own health, society retains the right to consider their pre-transition history to still be part of reality

Zuckerberg: profit driven, is aligning Facebook etc with the political reality in America and the real prospect of being fined or embargoed by a Trump administration, would flip back if a democrat won in 2028

Rowling: belongs to a British generation of certain age where trans people are superficially accepted BUT regards their pre-trans history to be something still relevant. That's where this started and it escalated / deteriorated from there E.g. compassionate to a degree and willing to entertain the "fiction" that a biological man is now a women for the sake of that person's mental health: see them at the shops presenting female? carry on as normal.. talk to them? use their current name and pronouns out of politeness.. BUT.. if they want to access a female shelter, draw a line.. if they want to teach young children, risk assess them including their pre-trans gender and history etc. Rowling then got into increasingly fractious arguments on Twitter, largely arising from other people she followed and liked and what the trans community inferred from that. At that point she doubled down declaring advocates on Twitter to be increasingly hysterical and deluded whilst simultaneously insisting she would treat trans people humanely in person. She's then lashed out in numerous ways including in her writings aligning herself with increasingly extreme anti-trans people. FWIW, I think she would have carried on being a mildly tolerant (if dated) person of a certain age had she just stayed off Twitter entirely. But lashing out, being misinterpreted and misinterpreting others had led her to spiral down into viciousness and bitterness.

There must always be an "underclass" in capitalism for the upper echelons to threaten the middle echelons. No exceptions. Wether that's the homeless, psychiatric patients, gay or trans people... doesn't matter. There will be some regional differences in what constitutes this underclass but the end result is always the same. Capitalism CANNOT FUNCTION without this implicit threat of excommunication and starvation.

The only real difference with the recent past is that all of this has become much, much more explicit than it ever used to be before. But make no mistake, even with a Biden or Harris at the helm, this would still be the case, just much more muted.

This is a feature of the system, not a flaw, and will never change as long as capitalism in its current form dominates.

preface: conjecture

musk and zuckerberg benefit from “othering” a group so that the majority of people get caught up in arguing about the rights of that group. While you’re busy being distracted by that they can push for agendas that benefit their companies and personal wealth, which inherently fuck you over.

musk does seem to have a personal vendetta as well given his issues with his trans daughter but I truly think this is ancillary to enriching his wealth and power. He also seems to love getting involved in topics that rile people up because deep down he’s a 14 year old reddit troll

rowling is double down and attention. She has a shit take, posts about it, people call her out. She’s a literal billionaire “beloved author” used to being surrounded by hangers on so being challenged wrecks her shit. Rather than reflect and look at scientific consensus she doubles down on her shit take. Because of people like above this gets her increasing amounts of attention and relevance so her beliefs are reaffirmed and deepened constantly. Now she’s consulted to speak authoritatively on the matter despite having no actual qualification other than being a rich lady who got into twitter arguments about it

Many of these apply to nobodies as well. Your stupid anti trans neighbor benefits from “othering” someone because it gives them someone to deflect blame onto. For most of American history it was black people, or Hispanic people, sometimes Jews, basically any minority. They also will double down when called out on shit takes and will absolutely respond to attention given for shit takes.

It is easy for many people to think trans wars is a distraction, scapegoating, or a genuine threat to the authoritarian world view. I ask you to carefully consider that anti-trans hate is genuine.

Nazis had prioritized Jewish genocide and pursued it to an irrational degree, even prioritized the genocide to actually winning the war. Some analysts say that this shows their war was always and primarily against civilian Jews.

We have evidence to think this is the case with trans people now.

The recent "anti-christian bias" order outright frames trans rights as an enemy of their ingroup.

Reed has covered the leaked Christian emails that show them believe trans people are demons and evil incarnation and want to wipe them from the face of the earth.

Rowling has been caught on tape saying she wants to minimize the number of people transitioning so that they have less work to do "special accommodations later" for trans people.

For those aware of the term Sonderbehandlung this leaves no doubt: trans people are their primary enemy, they have poured their millions into the pockets of nutjobs and politicians that will relieve them from having to live side by side with trans people.

Don't be fooled that this is just distraction and/or scapegoating by power-mongers.

They have a trans Holocaust in the making and they have already put the plot in motion. ACT NOW

Edit:

I realize I might have not responded directly to OP's question. See the following for my take.

My analysis linking Bathroom Bans as early signs of completely banning trans people out of public life https://lemmy.ml/post/25037664

I wrote this while still believing that anti-trans hate was an election-winning distraction. It partly responds to where anti-trans hate comes from https://lemmy.ml/post/24711061

In this sense many people are deeply transphobic, but billionaires have the resources to eradicate trans people from public life. The rest can only curse, badmouth, trash, verbally attack, workplace harass, fire, refuse healthcare, sexually or physically attack or mob-lynch trans people. Every transphobe does as much as they can get away with. Billionaire transphobes can get away with genocide so they're doing that.

Additional resources in support of the argument

Summary of early Holocaust course of events and why targeted people were not mobilized https://lemmy.ml/post/25008729/16208799

Erin Reed article on fundamentalist anti-trans lobbyists' leaked emails https://www.erininthemorning.com/p/2600-leaked-anti-trans-lobbyist-emails

You can't get ultra-rich while being a compassionate person

My personal opinion is twofold:

1. they need a diversion. Like a magician (or more accurate a pickpocket) they will take anything to make people blind while they amass their power. It is a sickness of the mind. They are addicted to power and ever anxious to loose it. Minorities are a good enemy for the people to blame the problems on that these people either cause themselves or dont want to take care of. In the past it was witches, nowadays it is other minorities.
2. minorities have been fighting for a place in the world for a long time and there have been significant improvements. But that is not a positive development if you want to rule supreme. If you‘re power crazed, you need people to fall in line. Otherwise it wont work. We have ample evidence that only a sufficiently subdued population will not rise up against authority.

They want you fighting a culture war to keep your mind off the class war.

The mainstream "left", such as the Democrats benefit from this too.

Draw the national party lines between bigoted and non-bigoted. Now everyone can fight over that and nobody has to address the fact that two thirds of the country want universal healthcare.

Products of their generation. As they die off others will take their place and society will move on to other groups to target.

trans people are a threat to the status quo of the patriarchal-capitalist Gender regime. the ideology of patriarchal capitalism is that your gender assigned at birth is immutable and there are only two. in patriarchal capitalism your gender defines a lot of what path your life will take, the societal expectations placed on you, and importantly what opportunities and privileges are afforded to you. obviously the setup is men dominating and oppressing women which has been going on for far longer than capitalism but worsened significantly under it. the division of reproductive labour is the social basis of gender. according to traditional gender roles, women are expected to act as broodmares to reproduce more worker stock and also perform most or all domestic labour in essentially a slave role. the existence of trans and trans nonbinary people disproves the two axioms on which this all rests, that your gender is immutable and one of just two. gender in capitalist ideology is little more than a tool or system of oppression, and by existing and living our lives as we see fit and not railroaded by traditional expectations based on assigned gender at birth, we show clearly that it doesn't have to be that way. so to answer your question they come for us because we are a genuine threat to capitalist patriarchal orthodoxy, we show by our actions and existence that a better social order is possible, one where individuals are actually afforded self-determination instead of being locked into a predetermined role based on what genitalia you are born with.

sorry it's kinda an incoherent thought dump, there is plenty more to say this is just a quickie of the root superstructural reasons that we are perceived as a threat to patriarchal capitalism. of course, most transphobes won't have these specific reasons in mind (in fact probably couldn't comprehend them at all due to ignorance) and have just been convinced by capitalist propaganda and transphobic media to hate us because we are icky etc. the prevalence of misogyny also is why it's so easy to get people to be transphobic, a lot of it just boils down to either "hah! why would a man want to be a woman?", or "hah! a woman could never be a man".

They are a fairly small group compared to other marginalized groups, and particularly vulnerable compared to others. There is already a lot of misinformation about them. Average people often dont run into them or understand them Well enough to make informed decisions. Its easy for billionaires and republicans to wield religion against them. They are often vocal about their beliefs. Intersectionality is also important (e.g. supporting and protecting other minority demographics' rights because it is the right thing to do, and tearing each other down is counterproductive) to them, which isnt always the case. Disappearing them sets an example and is a test run for setting up the infrastructure and means to take control. See: nazi germany with the deaf, and current marginalization by the trump administration of the trans and disabled communities.

Point 8

https://en.m.wikipedia.org/wiki/Ur-Fascism

Transphobia, just like any form of queerphobia, serves the maintenance of property rights and the reproduction of the workforce that generates billionaires' wealth. This is where the antagonism comes from.

Also, please don't call Elon Musk that.

Most people agree with the ultrarich on this issue (at least initially, before social media insanity), but only the ultrarich can afford making arbitrary people hate them without any good reason. That's why it looks like only the billionaires are doing it.

Then they go to Twitter with these opinions and go insane and the whole thing enters a neverending tailspin.

Elon is slightly different insofar that one of his own kids is trans. So that's not entirely due to Twitter, but there's also some lived experience at the bottom of it all (I assume here that he spent time with said child).

There are a lot of other good answers, but it seems worth remembering lots of poor powerless folks hate trans folks too.

Part of the reason they're coming after trans people is because it's human nature to hate or fear those you don't understand and who are different. A dark, and sad part of human nature, but part of human nature nonetheless

All the other stuff folks are talking about is also a true, but it's not like they're unique in their contempt for people who are different

My conjectures:

Musk: Trans kid who disowned him for being shitty so obvipusly it must be trans peoples fault and not his.

JKR: I firmly believe she's selfhating in the closet trans. The equivalent to the homophobic pastor who eventually gets caught with the choir boy. We just haven't seen the choirboy yet.

Zuck: Not transphobic, just a sociopath (at worst) who will go whatever way the wind blows.

Correlation is not causation.

Personally I just think they're just pandering some group of people who have real power to determine how money flows in a society and they happen to be right wing conservatives.

US democracy is collapsing and the future throne is probably already set and they might have inside information.

Like you said, trans people can't really do anything. Perfect target when you want to show where you are planning to stand.

Mostly a people to blame and for others to fear monger, it's a way to make people look the other way also, a common "enemy" instigated from the true enemy. And sense there is not a lot of trans people statistically it's hard for them to defend themselves. It's all about manipulation and control over the people

They may not be politicians but they spend money to get themselves into positions of political power as these few days have shown with Musk. And these people get most of their power from the masses that are dumb enough and bigoted enough to be swayed by a shared common hatred of groups to scapegoat for everything.

Because there are alot of ignorant people in the world afraid of what they perceive as different.

In your first two examples, regardless of not being politicians it's clear that by helping put politicians in power they benefit, so whether they genuinely care or not, it's just about money and lack of compassion to them. And continuing to drive class warfare continues to benefit them.

In your last example, I think that person is just in the ignorant and afraid of change category with an unfortunate amount of exposure.