Enshittification is coming:
Beginning in the next month, when users click Bitly links or QR Codes, they may see a preview page prior to being directed to the destination URL. The page includes information about the link destination and may include advertising.
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So I went to bitly's website to see if I could find anymore info here. It looks like most of bitly's paying customers are businesses that generate QR codes and links that can use custom domains. Since these businesses are already paying customers, anyone using those accounts shouldn't see ads, but those businesses' customers probably will! Maybe I'm missing something, but it seems like bitly will inject ads into their customers' customers screens. If I was one of these business owners I would be pissed lol.