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Gambling companies are covertly tracking visitors to their websites and sending their data to Facebook’s parent company without consent in an apparent breach of data protection laws.

The information is then being used by Facebook’s owner, Meta, to profile people as gamblers and flood them with ads for casinos and betting sites, the Observer can reveal. A hidden tracking tool embedded in dozens of UK gambling websites has been extracting visitors’ data – including details of the webpages they view and the buttons they click – and sharing it with the social media company.

By law, data should only be used and shared for marketing purposes, with explicit permission obtained from users on the websites in which the tools are embedded. But testing by the Observer of 150 gambling sites – including virtual casinos, sports betting sites and online bingo – found widespread breaches of the rules.

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[-] FenrirIII@lemmy.world 1 points 1 month ago

Most people either don't know or don't care.

this post was submitted on 09 Feb 2025
26 points (100.0% liked)

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