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this post was submitted on 27 Feb 2025
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When Star Wars (1976) came out, it cost 12 million to make and had almost no advertising. The "advertising" was word-of-mouth.
Modern games and movies wouldn't need to set aside 100 million dollar advertising budgets (on TOP of the cost of their product) if they would simply stop writing shit.
They had word of mouth AND the difficulty of getting a film made and distributed. That meant very few movies existed. It's easier to stand out in a small crowd.
Now anybody with a phone can film and distribute. Marketing is more important for getting your idea in front of people than anything else these days.
You can't really compare budgeting and advertising with 50 years ago.
Regardless of inflation, it's hard to stand out in the flood of new stuff and information being thrown at us from every direction. You didn't have any of that back then.
Star Wars was released in 1977, and what does "simply stop writing shit" mean?
Then they wouldn't have to make up the advertising costs with subtransactions (micro transactions doesn't seem like the right word anymore when they cost over $5 a pop).