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Angry Birds developer Rovio got acquired by Sega
(toucharcade.com)
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I think the idea is that this way they can work on things that aren't Angry Birds, Sega has a lot of IP. Sega just seems to want a developer with a track history that can make things for that market. They also seem to want to make sega look more appealing to future buyers so having a mobile arm probably helps there.