Good for Sega. But have they released anything worthwhile recently? The OG Angry Birds was a fun game but I feel like they milked it with all its worth and people got sick of it pretty soon after.
I think the idea is that this way they can work on things that aren't Angry Birds, Sega has a lot of IP. Sega just seems to want a developer with a track history that can make things for that market. They also seem to want to make sega look more appealing to future buyers so having a mobile arm probably helps there.
All it needs is another movie featuring The Rock
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