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I'm not 100% that I understand/agree with what they're saying but on a personal level, I don't feel comfortable with the "purchase Loblaws" instead of "purchase Walmart" since both are capitalist companies and neither care about human rights ("culture war") regardless of their country of origin.
I say buy local/small business to support the economy and fuck capitalist pigs like the Waltons or the Westons (recognizing that comes from a privileged pov of being able to afford to boycott those companies.)
Yeah, I absolutely agree with that. I haven't upped my Loblaws budget after quitting Walmart. I've been going to more local shops and stuff. I have been paying more, but I've been attributing it to the higher quality goods/services.
Also, even besides all of this US "hatred" stuff. In general, we should be shopping local for the environment and to support smaller and local businesses.