I think algorithms overall are affecting music and how it reaches people. The rise of songs as background music for things they have nothing to do with is becoming blatant. "Messy" came out of know where and suddenly everyone knew about it and it was in tons of videos. I had never heard of that woman before (which could be for a number of reasons) but suddenly, boom, it's everywhere. Now it's "Anxiety." I used to (naively) think that people were just naturally coming across music and things were just popular. But without the charade of people "calling" in to request a song, the act of discovering music feels very soulless. It's like, "here, please choose your new favorite song from these preselected songs."