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Epic reduce their cut to 0% for the first $1 million in revenue for devs on the Epic Games Store
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If it free, there is an incentive to release quantity and not quality, it could become a spam problem. I am all for having a lower percentage though, but 0 could be a problem.
You think the current cut Steam is taking...
... is preventing shovelware spam?
Have you been on Steam this decade?
But hey, yeah, nobody is advocating a 0% cut for Valve. Epic is doing this because they need to attract developers and most of their money comes from Fortnite anyway, so it's something they can try.
But Valve has a looot of ground between 0 and 30% and a lot of ways to give back to the developers that built their empire. And I don't think starting by treating smaller devs as well as they treat major corporations would be a bad start at all.