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Programmers then and now
(lemmy.ml)
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Putting aside the fact that the majority of commercial games of the time were written in assembly (or other low-level languages) just as a matter of course, I strongly suspect that programming the game in assembly was an execution speed issue, and not a cassette space issue. Regular audio cassettes easily held enough data to fill an average 8-bit home computer's memory many times over, whether that data was machine code or BASIC instruction codes.