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Max Is Changing Its Name to (Get This!) HBO Max
(www.vulture.com)
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this post was submitted on 14 May 2025
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At this point they're just doing this for the free advertising.
On a related note, in Brazil HBO tried to argue that Max was actually a different company that HBO Max so it could raise prices of costumers that had already locked in contractual prices. Not sure how that ended.
Why would they do that specifically to people who make and supply costumes??