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Max Is Changing Its Name to (Get This!) HBO Max
(www.vulture.com)
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this post was submitted on 14 May 2025
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Continuing the slow death of the HBO brand by tainting and conflating it with discovery garbage
Agreed. Max wasn't a good naming choice, but taking out the HBO part to protect the brand value of it standing for prestige television was the right call. And honestly Max wasn't great, but imo not as bad as i first thought when they introduced it, just really bland. I guess going with something that includes the Warner brand in the name wasn't on the table after the merger?