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Netflix’s ad tier is growing really fast — and that means more ads
(www.theverge.com)
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this post was submitted on 14 May 2025
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No one is watching these ads. That’s the big bubble of modern TV. People just mute them or go to the kitchen. And the more ads and interruptions there are, the more likely people aren’t going to bother watching at all. There are too many other things competing for the viewer’s attention (multiple streaming channels, YouTube, TikTok, doomscrolling, video games, actual outdoor activities, etc.)
I do think youtube is scamming advertisers by overstating the impressions
That only means there's room for increased "innovation".. The advertising companies will have you install cameras on your TV to make sure you're watching the ads when they come on. Like matchsticks under your eyelids. These fucks have no decency, And we all pay the price because people want to save $5 a month.
People have always gone to the kitchen when ads play. That's not a new secret of modern TV.
I suspect mobile phones are the biggest distraction from ads, if it's not already out it will be as soon as the ad starts. I suspect that's also why many people don't care about ads, they weren't paying attention anyway.
With terrible engagement rates we get more ads, worse ads, which have even worse engagement rates. I'd say the bottom has to drop out eventually but I've seen live sports and it's clear you can shove infinite ads and people will still watch.
It's cute that you think they'll allow you to continue to ignore these ads
Sony already owns a patent for forcing people to say the advertisers' slogans as of 2023, and Roku was already experimenting with forcibly displaying ads over anything else displayed as of 2024.
Does a Sony Patent Propose Viewers Skip Commercials by Yelling Brand Names at TV? | Snopes.com - https://www.snopes.com/fact-check/sony-patent-mcdonalds/
Roku patent invents a way to show ads over anything you plug into your TV - Ars Technica - https://arstechnica.com/gadgets/2024/04/hdmi-customized-ad-insertion-patent-would-show-rokus-ads-atop-non-roku-video/