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Netflix’s ad tier is growing really fast — and that means more ads
(www.theverge.com)
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No one is watching these ads. That’s the big bubble of modern TV. People just mute them or go to the kitchen. And the more ads and interruptions there are, the more likely people aren’t going to bother watching at all. There are too many other things competing for the viewer’s attention (multiple streaming channels, YouTube, TikTok, doomscrolling, video games, actual outdoor activities, etc.)
I do think youtube is scamming advertisers by overstating the impressions