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Streaming Ad Tiers Catch Fire, Make Up Nearly Half Of U.S. Subscriptions For SVODs That Offer Them, Study Says (deadline.com)
submitted 1 week ago by Skavau@lemm.ee to c/Television@lemm.ee
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[-] Kusimulkku@lemm.ee 2 points 1 week ago

Advertising-supported tiers made up 46% of streaming subscriptions at SVOD platforms that offer both options — with and without ads — at the end of March, up by 33%, or 7 percentage points, year-on-year. Over the past nine quarters, ad plans drove 71% of net subscriber additions for premium SVOD (streaming video-on-demand), according to the latest State Of Subscriptions report from leading market research firm Antenna.

this post was submitted on 20 May 2025
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