I take your point and I don't disagree about personal responsibility or that there are a lot of people who ignored all the warnings. And it's all the more frustrating to be ignored, or labeled as paranoid, by those same people. I was mostly reacting to the pervading unsympathetic response I was seeing.

A lot of people in the privacy community are seeing this as an established professional or someone with the experience/insight/know-how, and from that vantage point it seems so obvious. But it's a journey. I can think of a few moments that woke me up to privacy and it's importance. Most of those were just tinkering on personal projects. There's no general education on this stuff and I really don't think many folks have had the fortune to encounter this info in a way that they grasp, but maybe I'm kidding myself - i'll leave room for that. I mentioned Time for a sense of the timeline and sentiment, not as a meaningful endorsement. I know I was ignorant about most of this stuff as late as 2014 and I still have so many gaps.

Maybe this 23andme BS is an experience that turns many more towards privacy, in which case i hope they're met with a welcoming message like, "that sucks, this is why we have to educate and protect ourselves" instead of an alienating "no shit, idiot."