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Elon Musk admits X 'may fail, as so many have predicted'
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Yeah, my belief is he was trying to manipulate his Tesla stock through the Twitter offer. He thought he could get out of it (because the SEC doesn't do jack shit and he always gets his way), but then when he realized this is (a big money play, where the other side actually has power too) different and thought well might as well buy the platform to make it more easy to manipulate the platform (making lemonade out of lemons).
Now he is starting to see that he is losing eyeballs and you can't use a social media platform for market manipulation if everybody leaves. So just a bunch of desperate attempts to try to trap people onto the platform, all backfiring worse than the precious idea.
That didn't fit with his limiting how many tweets users are able to view.
Don't attribute to malice what can be explained by incompetence. He's an idiot with money.
The theory behind that is that Twitter failed to pay for their web-services and needed to suddenly cut traffic, otherwise they'd be shutdown by Amazon / Google.
After Twitter paid Amazon/Google, they raised the tweet view-limits appropriately, but the damage was already done.