This ^. Our shaw bundle started out about $95 and year over year they increased fees, until it hit $225 a month. At that point I dropped everything and went with a lesser plan at $110. Bell Mobile did the same with my wife's phone plan, no phone since it was paid for, but $100 a month for terrible plan. We switched to Koodo for $35 a month and more data. Bell called and said they could do $85 a month, lol, why would I pay $50 more for no gain. Both situations the companies could have had a loyal customer but they had to let greed eliminate a paying customer.