To be right wing is to be ruled by emotions. Humans are all emotional creatures, but for some people it reaches a point where emotion alone creates reality. Facts are there to be picked up or set aside to support feelings. When their guy eats ice cream it's because he's a man of the people. When your guy eats ice cream it's because he's a baby. Facts don't matter. It's feelings.

And most of their feelings seem to be fear. Fear of loss. Fear of humiliation. You can show them stats and history demonstrating how, like, a diverse workforce leads to higher productivity and greater happiness, but that doesn't matter. They're not looking at facts. They're feeling feelings.

Imagine trying to talk to someone who's drunk. That's the right wing, except all the time and they can't really sober up. Honestly, it sounds like hell.