Yes. In a world where resources and production are plentiful -- the hypothetical post-scarcity world -- then you could theoretically have this.

But the above article is about a business model that is as far from that future as possible. In fact, going in the opposite direction. It's a late stage capitalism business model and it is met with fanfare from the tech press somehow.

Make robots that produce a thing. Lease those robots to franchisees or whatever. Take a cut, and funnel money upwards while ceasing to innovate or produce anything, and defend the "tech" through litigation. Stock bubble, cash out. New owners enshittify by raising rates, decreasing quality, until product is no longer viable. Sue customers for breach of contract.

It's fucked. And it'll only get unfucked if legislation and enforcement of legislation is not wholly captured by the people doing the fucking.