Yeah, it's totally better when you have completely paid actors in your advertising. Not even kidding, I watched many commercials be filmed in the retail store I worked at because it was right next to the corporate office, and they never once had an actual retail employee on film.

Or when you have a social media person whose whole job is to gussy up basic things like being able to take breaks and talk to your co-workers as being a 'fun work family'. Nope no advertising or influencing happening here.