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The Complexity of Selling Libre Software and Freedom in General
(blenderdumbass.org)
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Ideally, children would be educated and trained better to think critically; making people harder to manipulate through emotion. But, pragmatically, yeah, marketing/propaganda strategies are useful and even necessary for progress.
Your article made me wonder if there were any theories about ethically appealing to emotion, and I found this (psychological/political) theory interesting: https://semihcakir.com/blog/the-affective-intelligence-theory/. As I understand it, it posits that when people have low anxiety, their thinking is just habitual, but when they experience anxiety, they open themselves up to new information.