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I have noticed a slow shift in advertising the last 15 years. Big increases in adverts for things normal people can't afford. Cruises, insurance aimed at people who collect luxury cars, shit like that.
But more than anything I noticed a LOT of ads are now aimed at businesses and landlords, weird when thats only a small percentage of the population. House insurance ads telling landlords to keep their home safe from their tenants, finance ads telling business owners they can save by switching to whatever book keeping software. There's so much of it now.
I'm not sure if this is just because I wasn't an adult 15 years ago, but I swear it wasn't this bad.