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this post was submitted on 19 Jun 2025
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Gaming
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Don't forget marketing: be it movies or games, marketing likes to cost as much as the production of the media itself.
Sadly it seems to be necessary as many people just won't know about some piece of media without it. Streamers play games they are paid to play, "reviewers" cover games they are paid to cover or know about through the hype generated by ads.
True though I can't even begin to understand how marketing justifies its price when a common "fact" that goes around is that the marketing step accounts for 50% of the total game's budget. Like, how does it cost that much?
Billboard ads can cost hundreds of thousands depending on the location and duration (e.g. Times Square, NY). TV ads, YT ads, streaming services ads, and search engine ads likely add up too. Big streamers will likely take quite a bit too. Maybe they'll do a press conference to promote their game, which can be incredibly expensive location-wise.
But I agree, I can't comprehend how it can be that expensive either.