I (M) had a friend (also M) who I shared a storage space with one summer while we went abroad during graduate school and neither of us was gay. While we were waiting in the storage facility's office, my friend noticed some copies of Self-Storage Monthly magazine lying around, a trade magazine aimed at people who owned or managed self-storage facilities. The articles were mostly about how to keep bands from having rehearsals in their units (nothing about preventing people from living in the units, which we thought was a bit of an oversight given how many people I've known who have done that).

My buddy stole three copies and when he got home he peeled off the original mailing labels and replaced them with labels addressed to him from other magazines that he subscribed to, and left them out on his coffee table. It was always amusing watching people pick them up, thumb through them, and then say "Peter, why the fuck do you subscribe to Self-Storage Monthly?"