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this post was submitted on 01 Aug 2025
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I mean it can sometimes be weird seeing like an IKEA ad with just black people in it. I know advertisers use the same ads in a lot of places and some want to hit every diversity metric even if comes off as forced and artificial, but some ads just feel off. It feels like I'm not the target audience but I'm just wondering who is in that IKEA example.
I guess representation matters, people want to feel represented
RaivoKulli thinks this comment isn't racist.
What's racist about it?
Believe it or not, black people exist. Maybe not where you live specifically but I can personally confirm they're real.
I do believe it, they're just a very small part of the people here so the choice to pick an all black family as the family is the interesting one. Like having white family in a Congolese advert. It's just an interesting decision.
I take it here is not in the US.
But even if you're in Sweden or Norway, it shouldn't matter. People are people. And I can also confirm that there are black families that go to IKEA 🤣.
Not US, Sweden or Norway. Finland.
People are people but let's not pretend ad men are colour blind and it's just a happenenstance. They're about maximizing impact and profits and measure every metric.
I take it here is not in the US.
But even if you're in Sweden or Norway, it shouldn't matter. People are people. And I can also confirm that there are black families that go to IKEA 🤣.
Hear me out, here… could it just be people shopping at Ikea and nothing more?
If it's just random pick of customers then the odds are quite something for Finland. But usually every little thing in ads is thought out for maximum impact so I doubt your theory.
You mean Sweeden?
Swedish company but ad played in Finland. Like I said I know they don't tailor the ads for every country but usually to have global representation they really crank all the diversity metrics for maximum applicability. That's easier to understand imo.