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this post was submitted on 01 Aug 2025
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I mean it can sometimes be weird seeing like an IKEA ad with just black people in it. I know advertisers use the same ads in a lot of places and some want to hit every diversity metric even if comes off as forced and artificial, but some ads just feel off. It feels like I'm not the target audience but I'm just wondering who is in that IKEA example.
I guess representation matters, people want to feel represented
Hear me out, here… could it just be people shopping at Ikea and nothing more?
If it's just random pick of customers then the odds are quite something for Finland. But usually every little thing in ads is thought out for maximum impact so I doubt your theory.
You mean Sweeden?
Swedish company but ad played in Finland. Like I said I know they don't tailor the ads for every country but usually to have global representation they really crank all the diversity metrics for maximum applicability. That's easier to understand imo.