Yeah I'm not impressed by this because you still haven't solved the heat issues with NAND so you probably have to deal with much lower performance compared to NVME or 2.5" sata SSDs or else design them around an active water cooling system or something else ridiculous and novel and not at all ready. Right now NVME drives (which are small enough to stick several of in the pockets of women's pants) get ridiculously hot even with a thermal pad and a big old multi centimeter long aluminum cooling fin atop it to dissipate the heat. Even while idling they're hot.

It's kind of a "who actually needs this" type of thing. What does this really solve between SD/micro-SD cards, NVME m2 drives and 2.5" sata SSDs? Right now I want more capacity more than anything and at a reasonable price since both Samsung and Crucial deliberately cut production capacity to keep prices up in an open price fixing move. It's still over $120 bucks for 2TB drives and 4TB drives are quite a bit more. Sell me cheap, reliable (that's key, not QLC but TLC at worst with a good controller, good thermal control, 300-600TB/TB of capacity write endurance), reasonably fast (at least as fast as 2.5" sata SSDs, ideally somewhere between that and NVME drives) SSDs.

It's either more reliable capacity at a price that beats that of the western companies per TB (and by a lot not a sliver) or design something that revolutionizes dealing with the heat problem without needing specialized support/cooling hardware (e.g. something that can be just plugged in as an upgrade to an existing system). They kind of go hand in hand though there's untapped potential in selling a PCI card SSD that's half graphics card size, needs 4x at most, has its own active cooling system, and has a ton of capacity along with NVME matching speed. It could present itself as NVME to the system too. That wouldn't even require solving the heat problem with anything innovative, just slap on some aluminum and some fans.