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this post was submitted on 19 Aug 2025
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optimizing for advertising ruined search. to the extent that an llm can direct you to more information about something you're not sure how to describe perfectly, clock is ticking.
Yeah, they'll optimize LLMs for advertising soon enough.
They already are. The links that appear as information references in Google's 'AI' preview for example are already selected via weighted lists that benefit Google or their biggest advertisers. So not only are they basically rendering SEO rankings irrelevant by producing info / answers with no click through at all, but they're prioritising their own interests in that too. People in digital marketing are shitting a brick about it at the moment.
they're better at it than musk at least. grok would work whatever sponsor into every reply.
seems weird to enshittify something that's already shit but they'll figure it out.
You'll find LLMs typically append their links with referral data (e.g. ?source=chatgpt.com). They do this to get affiliate money! So they're already making deals.